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Wedding Photographer Crashes Super Bowl with Sony HDR-FX1 camcorder
Photog's Chip Lovers Dream among five finalists for Doritos Super Bowl spot
By John Virata
For the first time in history, viewers had the chance to vote online to determine what Doritos commercial will appear during the 2007 Super Bowl. Sponsored by Frito Lay, the Crash the Super Bowl challenge invited fans of the chips to create their own 30-second commercial showcasing the popular snack food. Of more than 1000 entries to the contest, five were chosen. A Chip Lovers Dream, shot with a Sony HDR-FX1 HDV camcorder, is unique in that the creator of the commercial, Jared Cicon is a wedding photographer with no professional video or film training. Cicon purchased the HDR-FX1 in May 2006. DMN senior editor John Virata asks Cicon how he got into the challenge, how he likes working with the HDR-FX1, and what the future plans may be if his commercial airs during the Super Bowl.
DMN: It sounds like you purchased the Sony HDR-FX1 on a whim. What made you go with this particular camera?
Jared Cicon: I have used Sony equipment for many years, (pure consumer video cameras, VHS players, DVD players etc.) and have never been disappointed with performance. When it came time to buy a 'Better' video camera, I was already used to the way Sony R&D thinks and where they put things (buttons and controls), so it was easy for me.
DMN: When you found out Chip Lover's Dream was a finalist, what was your initial response?
Jared Cicon: There 'is' a God.
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